Sell Sheet Series

As part of Double Cross Vodka’s marketing materials, sell sheets were requested. I created two options, a slender and tall option reflecting the shape of the bottle, and a coaster sized sell sheet that would allow for easy distribution. Both directions increase memorability of the products.

Additionally, I created three options with which to hold the sell sheets. I presented the option of either a sleeve, or folder. Each direction was designed to express the high quality and luxury of the product. To do this, I utilized several printing techniques including silver foil, embossing, and varnish.

In the second direction, I created the idea to add another level of brand recognition and usability. I proposed the creation of metal paper clips to hold the series of sell sheets together and create a compact, held together piece for the customer.