London in motion

As a means to encourage tourism to London, I created the London in motion campaign. Utilizing an interactive mark, I showed the many layers of London. Each piece of the mark is used separate from the mark to create the system as the transparent shapes interact with the stunning images of city below.

I researched several audiences that would appeal to London, but decided the Urban Hipster ranging in age from 18–28 would respond best to the rich art, music, and design culture London possesses.

After the research process, I then evaluated the data and developed a marketing message and brand positioning. These elements then inspired the direction of the final design.