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Posted by Alyssa |
Oct 3rd, 2011
As a self-promotional piece and a solution to their vanishing parking spaces during events, Capsule conceived the idea to create a series of parking signs depicting dire situations that would ensue if a person were to take a space. The process...
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Posted by Alyssa |
Jun 22nd, 2011
When Sioux Valley Health changed their name, they needed a rebrand to introduce the new name and update their mark. We were challenged to incorporate the historic brand elements from the original mark while highlighting the new strength of the...
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Posted by Alyssa |
May 23rd, 2011
Goldy’s Gameroom on the University of Minnesota’s Twin Cities’ campus is a hang-out for students to meet, go bowling, relax, and study located in the basement of Coffman Memorial Union.
I was challenged to create a cohesive design...
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Posted by Alyssa |
May 22nd, 2011
As part of Double Cross Vodka’s marketing materials, sell sheets were requested. I created two options, a slender and tall option reflecting the shape of the bottle, and a coaster sized sell sheet that would allow for easy distribution. Both...
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Posted by Alyssa |
May 21st, 2011
Double Cross Vodka gave each of their sales people iPads and requested lockscreens and backgrounds to be designed. I utilized my iPad to test each direction to ensure the images would appear accurately on their screens. Working with a new technology...
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Posted by Alyssa |
May 21st, 2011
As Gulf Pacific Rice began to reevaluate its logo, the need arose for redesigned, updated, and premium packaging. The client wanted to express the high quality of its rice while communicating the unique story of each variety.
Each variety was...
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I'm a designer and illustrator living in the Indianapolis area and loving every minute of it. I’m constantly inspired by this city and the people I meet and work with.
From illustration, to logo, identity, and package design, I work to create the most effective option through exhaustive research, ideation, and simple refinements.
This website was created to showcase my personal and professional work, as well as, a comprehensive design blog.